Mstar Holding was founded in 1989 under the name JSJ Enterprise Co., Ltd., with the launch of its proprietary fashion brand Susi Dee in Los Angeles, California. In 1992, operations expanded to Thailand under Point Image (Thailand) Co., Ltd., followed by the establishment of an American Buying Office in Los Angeles in 1998.

In 2015, all operating entities were consolidated under a single holding structure, Mstar Holding Inc., strengthening the group’s global management, strategy, and operational efficiency.